OpenAI pulls AI video app Sora as concerns grow on deepfake videos

OpenAI is shutting down its social media app Sora, which went viral towards the end of last year as a place to share short-form videos generated by artificial intelligence but also raised alarms in Hollywood and elsewhere.

OpenAI said in a brief social media message on Tuesday that it was “saying goodbye to the Sora app” and that it would share more soon about how to preserve what users had already created on the app.

“What you made with Sora mattered, and we know this news is disappointing,” it said.

The company behind ChatGPT released Sora in September as an attempt to capture the attention, and potentially advertising dollars, that follow short-form videos on TikTok, YouTube or Meta-owned Instagram and Facebook.

But a growing chorus of advocacy groups, academics and experts expressed concerns about the dangers of letting people create AI videos on just about anything they can type into a prompt, leading to the proliferation of nonconsensual images and realistic deepfakes in a sea of less harmful “AI slop”.

OpenAI was forced to crack down on AI creations of public figures – among them, Michael Jackson, Martin Luther King Jr and Mister Rogers – doing outlandish things, but only after an outcry from family estates and an actors’ union.

Disney, which made a deal with OpenAI last year to bring its characters to Sora, said in a statement on Tuesday that it respects “OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere”.

But Disney did not see the move coming, the Reuters news agency reported.

On Monday evening, Walt Disney and OpenAI teams were working together on a project linked to Sora. Just 30 minutes after the meeting, the Disney team was blindsided with word that OpenAI was dropping the tool altogether, a person familiar with the matter said.

OpenAI announced the move publicly on Tuesday.

“It was a big rug-pull,” according to the person, who requested anonymity to discuss the matter.

Messy process

The move is the first big step by the ChatGPT maker to focus its business on potentially more lucrative areas, such as coding tools and corporate customers.

But the abrupt cancellation of Sora illustrates how messy the streamlining process may become as OpenAI prepares for a stock market debut that could come as early as later this year.

The Sora decision means the end of a blockbuster $1bn deal between Disney and the ChatGPT maker that was announced a little more than three months ago. As part of the three-year deal, Disney said it would invest $1bn in OpenAI and lend more than 200 of its iconic characters to be used in short, AI-generated videos.

But the transaction between the companies never closed, two other people familiar with the matter said, and no money changed hands.